女巫也進軍時裝界?自十歲起於《哈利波特》系列飾演女巫「妙麗」的英國女星愛瑪沃森,經過名為「時間」的魔法洗禮,轉眼間已變成亭亭玉立的十九歲少女,亦對時裝界產生了濃厚興趣。
今年九月,愛瑪宣布與推廣平等貿易的People Tree合作設計春天時裝,將於明年二月面世。在該品牌的平面廣告中,愛瑪不再穿巫師長袍,而是與其他三名模特兒一樣穿上青春便服,平躺在巨型英國國旗上。其實愛瑪之前也曾替英國時裝名牌Burberry拍過廣告,擔任秋冬系列代言人。
people tree文:
Launching in late February 2010, this exciting, long awaited collection brings a youthful and inspiring edge to Fair Trade fashion!
"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project." Emma Watson
Acting as creative advisor, Emma has worked closely with People Tree's in house design team and CEO Safia Minney to create a capsule lifestyle collection.
Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.
Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women.
Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection.
Not only does the collection use 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal.
"I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there." Emma Watson
You've heard the rumour, now you've got the facts - you'll just have to wait a little bit longer to make that special purchase!

Burberry
